I realize that you have a choice when hiring an agent to help you sell your home and truly appreciate the opportunity to present my proven approach.
The marketing I will do to promote your home has only one purpose – to increase awareness among potential buyers leading to in-person showings. Once buyers reach your front door, the job of marketing is over. Your home must now compete with other homes in two areas; features and price. If your home has more features that appeal to buyers – or your home is priced lower than comparable homes – your home will stand out as the better value. Conversely, if your home lacks the features potential buyers desire, your only option is to compete on price. To be effective, your home should stand out as one of the top two to three best values in your immediate marketplace.
Pricing your home accurately is the most effective way to ensure a successful sale. Allow me to repeat that – pricing your home accurately is the most effective way to ensure a successful sale. No amount of marketing can sell an overpriced home. Many sellers are tempted to list their home with the agent who quotes the highest price. Please keep in mind, the agent does not set the price, the seller does not set the price – the market will set the price, or value, for your home.
A common mistake sellers make is pricing their home high in the beginning to “test the market”. The thought is “we can always lower the price if we don’t receive any offers” or “we need to build in a cushion for negotiation.” Unfortunately most of the showing activity occurs when the home is first listed. Once initial pool of buyers have seen the home and it doesn’t sell, the sellers will then have to wait for new buyers to come into the market and they will have to reduce their price to be competitive.
Usually you only discover potential deal-killing repairs after you are already under contract – when the buyer hires a home inspector to scrutinize every aspect of your home. Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. Having your house in move-in condition also helps you avoid delays to closing and demonstrates to buyers, agents, and the buyer’s home inspector that your house has been very well maintained. We want buyers to focus on how they would live in your home – not what they would have to repair.
Home staging leverages market insight and design to present a property that appeals to the majority of buyers and gives each property the competitive advantage needed to perform well in the marketplace. A minimal investment increases the chances of a quicker sale at the highest expected market value for the area. This helpful service consists of a detailed walk through of the property with the homeowner. Included with this service is an easy to follow, step-by-step, plan of action presented to the homeowner. When you list and close your home with me, I will pay to have a staging consultation with one of Nashville’s most experienced professionals.
You only get one chance to make an emotional connection with a potential buyer. An important early step in the marketing process is to have your home photographed professionally. These photos appear on the MLS listing, all print media and are posted to the top real estate websites. Homes with multiple photos get viewed over 5 times as much as homes with only one or two photos. We provide custom professional photography for all of our listings.
Your home is now priced accurately and looks great. Let’s show it off! The marketing of your home will reflect an established history of how buyers search for, and purchase, homes. 95% of buyers use the Internet during their home search. Most homes in Nashville are co-brokered. This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your home. As a result, marketing to Realtors is our most productive activity. The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
Your home will also be marketed extensively on Facebook and Instagram, the world’s leading social media sites. I will market your home using proven approaches, including highly targeted ads, photos, and more. Facebook and Instagram represent an opportunity to reach tens of thousands of local Nashville residents on sites where they already spend a lot of time.
• Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off.
• Regular communications regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.
• Assistance negotiating offers and preparing contracts.
• Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results.
If you're thinking about selling your home, let's talk about how I can help you get the best offer possible. Get started today by requesting a comparable market analysis to help you understand the value of your home in today's market!